Calling Out the Online Real Estate "Gurus"

By Jenny Heins

I cannot stand these "Get-rich-quick in Real Estate" gurus, they make me want to literally pull my hair out!

They sell fantasies wrapped in buzzwords and call it strategy. They fill people’s heads with promises of wealth, yet their real success rate is lower than becoming a professional football player. Let that sink in. Becoming an NFL athlete is statistically more likely than getting rich off the systems these gurus push as “proven.”

And still, people keep buying in.

Why? Because these gurus prey on money insecurities. They know exactly how to stroke an ego. They create tiny VIP groups, “elite” mastermind circles, and curated “inner-circle access,” all so you feel like you’re being handed insider secrets. The truth is, they’re selling the illusion of proximity, not a path to wealth.

I’ve sat through enough webinars and events to recognize the pattern. They’re part motivational rally, part hype session, and only a sliver actual education. The wealth being created in the room is happening for one person only: the guru at the front with the mic.

Their business model isn’t real estate. Their business model is selling you something about real estate.

Subscriptions. Courses. Coaching programs. High-ticket mentorships. Event tickets. All the upsells. And now they’ve layered on something even more lucrative: social media monetization. Every view, every share, every viral clip parroting “financial freedom” puts more money into their pockets. They’re not just selling programs; they’re cashing out on the algorithm too.

Sure, most of them have made some money in real estate. Some even hit big a time or two. But a lucky break does not make someone qualified to guide the masses.

Yet people flock to them like zombies. Logic dissolves. Critical thinking shuts off. That one flashy testimonial becomes irresistible. Buzzwords take over. And slowly, savings drain away. I’ve watched it happen more times than I can count as an investor agent. Lives get derailed because someone believed the hype instead of building an actual business strategy.

The newest phrase they’re weaponizing is “generational wealth.” It’s everywhere now, used like a magic spell. But here’s the truth most people won’t say out loud: real investors didn’t build generational wealth by following a guru. Not one.

Every seasoned investor I’ve worked with made steady decisions, understood their numbers, stuck to business fundamentals, and took smart, calculated risks. They built relationships. They mastered their market. They didn’t chase insider secrets because they knew there aren’t any.

They chose business over buzz.

And that’s the part the gurus don’t want to admit. Real estate is not a lottery ticket, a spiritual journey, or a manifestation ritual. It’s a business. A real one. It comes with risk, responsibility, and the need for actual skill. If you want to build wealth, you start there, not at an event table or registering for some VIP level.

So, here’s my invitation to anyone feeling the itch to chase a shiny real estate promise:

Take a breath. Look at your long-term picture. Ask yourself whether you’re choosing strategy or choosing hype.

One builds wealth. The other builds someone else’s bank account.

Choose business over buzz.

Thinking about real estate investing? Schedule an appointment with The Heins Group to discuss your goals!

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